This post returns to the topic of technology and digitial media discussed in a post a few weeks ago. On this occasion, however, the post considers online real estate that consists of business websites as well as personal photographs and posts stored online.
Research recently by cloud computing company Rackspace found that online users are leaving internet passwords in their wills.
Research recently by cloud computing company Rackspace found that online users are leaving internet passwords in their wills.
In a poll of 2,000 adults, 25% were found to have more than £200 worth of films, video and music stored online. This suggests that in Britain a £2.3 billion digital inheritance has been amassed. Because businesses, including many sole trader and micro-businesses (less than 10 employees) are increasingly having a presence online, owners and directors of small businesses need to realise the potential of their online real estate.
The pollsters concluded that “Without the passwords being included in wills, billions of pounds' worth of films, music and pictures stored in "cloud" services such as Hotmail, Facebook, iCloud and Flickr would be lost.”
More details about the findings of the Rackspace poll and what is being left in wills to pass on digital inheritance through their estates can be found online at: http://tinyurl.com/3gqsvfw
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Veronica
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